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Ben Rousseau
Vice President, EVA Market Access
Ben Rousseau is Vice President, EVA Market Access at Cytel. Ben brings over 30 years’ experience in consulting, originally working in strategic medical communications before transferring these methods to define value-based communication for payer engagements. Ben leads Cytel’s Market Access and Value Communication teams, overseeing all Cytel’s payer value communication activities. This includes Cytel’s global-to-local access operations through in country teams covering Germany, France, UK, and Canada. More recently, this has involved Cytel’s support for clients with the new EU Joint Clinical Assessment. Ben has a strategic role across projects, including supporting clients and project teams in building the value proposition and ensuring clear, consistent quality of communication.
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